Tag: Ways

How high is the content engagement on your website? One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content. No comments. No shares. High bounce rate. Low dwell time. These are just a few of the effects when you fail to keep your website visitors […]

Did you know that 61% of consumers prefer buying from eCommerce stores that also have a physical presence? Despite the exponential growth of eCommerce, on-ground retail stores and brick and mortar businesses are still flourishing. In fact, technology is only helping them grow faster. Brands are increasingly offering integrated multichannel shopping experiences that help shoppers […]

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t […]

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simply put, marketing a service is no easy feat. The most obvious problem being […]

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it. For any business to succeed in the modern economy, you have to recognize and embrace the incredible power […]

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself […]

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns […]

You may soon be able to organize Twitter’s web of hashtags and handles in a smarter way — that is, if the company can pull off its ambitious new rethinking of the app’s timelines. The company isn’t getting rid of the process of following users, but at a press event in SF, company execs announced […]

The modern digital economy certainly does not operate in a vacuum. You cannot simply release a product out in the wild and keep your fingers crossed that the sales will come pouring in. Despite what the movie cliché may have taught you, even if you build it, they may not come. What’s more, you are […]