Tag: Video

Why are we all trapped in enterprise chat apps if we talk 6X faster than we type, and our brain processes visual info 60,000X faster than text? Thanks to Instagram, we’re not as camera-shy anymore. And everyone’s trying to remain in flow instead of being distracted by multi-tasking. That’s why now is the time for […]

Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that video marketing is the second most important type of content B2C marketers use today. Image Source: Content Marketing Institute And the B2B landscape is no different. Video marketing makes brands […]

Tinder’s big experiment with interactive content — the recently launched in-app series called Swipe Night — was a success. According to Tinder parent company Match during its Q3 earnings this week, “millions” of Tinder users tuned into to watch the show’s episodes during its run in October, and this drove double-digit increases in both matches and messages. As a […]

The rapid rise of Slack — which has recently broken the 100,000 mark for paying businesses using its service — has ushered in a rush of competition from other companies across the worlds of social media and enterprise software, all aiming to become the go-to conversation layer for businesses. Today, Workplace, Facebook’s effort in that […]

Facebook wants to take over your television with a clip-on camera for video calling, AR gaming, and content co-watching. If you can get past the creepiness, the new Portal TV let you hang out with friends on your home’s biggest screen. It’s a fresh product category that could give the social network a unique foothold […]

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other […]

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead. This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure […]

Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience. A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one […]

Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative. And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales. How relevant […]