Tag: Social

As Facebook prepares to launch a “news tab” this month featuring news stories curated by humans to complement the headlines that appear in your social feed generated by your friends’ shares, paid promotions and algorithms, a new report paints a damning picture of how social media is viewed as a news platform today. Pew social media […]

Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point. For Facebook, the conference’s “The Time is Now” catchphrase showcased that they feel their hardware is ready for everyone. But despite the success, they […]

New research by the Oxford Internet Institute has found that social media manipulation is getting worse, with rising numbers of governments and political parties making cynical use of social media algorithms, automation and big data to manipulate public opinion at scale — with hugely worrying implications for democracy. The report found that computational propaganda and […]

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven […]

Take a look at these two statistics: Running social media giveaways can speed up growth by up to 70%. The majority of social media giveaways run for less than 7 days. Now, can you think of any other white-hat growth strategy with that much horsepower? There’s a reason that giveaways and sweepstakes have become popular […]

When Medal.tv first launched on the scene, the company was an upstart trying to be the social network for the gaming generation. Since its debut in February, the clipping and messaging service for gamers has amassed 5 million total users with hundreds of thousands of daily active users. And now it has a $9 million […]

Depop started as a simple app to post photos of clothes and post them for sale. But it has become a cultural phenomenon with millions of users, a vibrant community and even some superusers making a living from the platform. That’s why I’m excited to announce that Depop CEO Maria Raga is joining us at […]

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started […]

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns […]

The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in eleven key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, […]