Tag: media

New research by the Oxford Internet Institute has found that social media manipulation is getting worse, with rising numbers of governments and political parties making cynical use of social media algorithms, automation and big data to manipulate public opinion at scale — with hugely worrying implications for democracy. The report found that computational propaganda and […]

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven […]

Take a look at these two statistics: Running social media giveaways can speed up growth by up to 70%. The majority of social media giveaways run for less than 7 days. Now, can you think of any other white-hat growth strategy with that much horsepower? There’s a reason that giveaways and sweepstakes have become popular […]

Italian startup Freeda Media has raised a $16 million Series B round. Existing investor Alven is leading the round, with Endeavor Catalyst, UniCredit and others also participating. UniCredit is also granting the company a debt facility of $3 million. The company has managed to attract millions of followers on Instagram, Facebook and other social media […]

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started […]

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns […]

The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in eleven key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, […]

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an information operation involving hundreds of accounts linked to China as part of an effort to “sow political discord” around events in Hong Kong after weeks of protests in the region. Over […]

Is there room for another social media platform? ShareChat, a four-year-old social network in India that serves tens of million of people in regional languages, just answered that question with a $100 million financing round led by global giant Twitter . Other than Twitter, TrustBridge Partners, and existing investors Shunwei Capital, Lightspeed Venture Partners, SAIF […]

It’s been almost a year since PopBase first launched on the Battlefield Stage at TechCrunch Disrupt SF 2018. In the ensuing months the company has been working hard to sign up influencers and get its platform for social media stars ready for prime time. The company is launching its early access release today… enabling social […]