Tag: Marketing

How many individual pieces of content marketing have you seen so far today? If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it. Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We […]

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes. Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence. With 500 million daily active users, it can seem impossible to stand out, however, with […]

Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success. Success is turning these curious prospects into engaged customers. And if you’re not […]

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand. In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your […]

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead. This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure […]

If you want to be successful, you’ve got to think out of the box. Take a close look at some of the biggest brands around the world. What’s making them successful? They’re ahead of the game for a reason. First of all, you’ll notice that they have a plan to reinvent their digital marketing tactics. […]

There is a real fear in knowing that your business and your marketing campaign may have a finite existence. Nothing lasts forever (except that adage, apparently). It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us […]

Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative. And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales. How relevant […]

Most marketers know the value that social media can bring to the business and website they’ve created. With over 3.5 billion daily users on social media, you already know your target audience is on there talking about their experiences and discussing their favorite products. It’s also become a popular way of handling customer service issues […]

Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority […]