Tag: eCommerce

Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey. To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel. […]

Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited. If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, […]

Depop started as a simple app to post photos of clothes and post them for sale. But it has become a cultural phenomenon with millions of users, a vibrant community and even some superusers making a living from the platform. That’s why I’m excited to announce that Depop CEO Maria Raga is joining us at […]

The following is adapted from Faster, Smarter, Louder: Master Attention In A Noisy Digital Market. Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach. Here are six best practices that address eCommerce’s […]

The design of your website matters the most while starting an online store. For creating a great buying experience for your users online, it is necessary to use a design with good User Interface (UI). There are a lot of web designs available on the Internet that you can take inspiration from. If you plan […]