Tag: Business

A network of scammers used a ring of established right-wing Facebook pages to stoke Islamophobia and make a quick buck in the process, a new report from the Guardian reveals. But it’s less a vast international conspiracy and more simply that Facebook is unable to police its platform to prevent even the most elementary scams […]

Instagram is the second most popular social media platform, with over one billion people using it every month. It was also the second most downloaded free app (just behind YouTube) in the Apple app store in 2018. Small businesses, large businesses, social media managers, brands, individuals, influencers, and celebrities are successfully growing followings, building relationships, […]

Starting a business requires a big dose of boldness. It can be a scary thing, but it can also be one of the most rewarding experiences of your life. If you’re focused, organized and strategic about your actions, you’re well on your way to success. But, of course, business failure is all too common, so […]

It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet. This was back when you might try to get online from a Motorola flip phone, entering a web address that started with WAP. The Wireless Application Protocol resulted in “web pages” that were really […]

Automation has numerous applications and can help in many aspects of your business. It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization. Another benefit of using business […]

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simply put, marketing a service is no easy feat. The most obvious problem being […]

Matthew Carpenter-Arévalo Contributor Matthew Carpenter-Arévalo is a former Google and Twitter manager and current CEO of Céntrico Digital, a Latin American-based digital agency. More posts by this contributor Can Bitcoin find its practical use case as a currency in Latin America? Desperate for jobs, Venezuelan immigrants turn to ride-hailing services across Latin America In 2012, […]

When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what […]

It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave […]

Are business promotions really beneficial online? Marketing dates back to ancient civilizations before newspapers, television, radio and of course, the internet was created. At that time merchants and workers were advertising their products and services differently, trying to catch the attention of passers-by with interesting and eye-catching signs. Since then, marketing and advertising have developed […]